Bb. Illuminated Blonde Shampoo

This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, illuminates blonde hair by helping to neutralise brassy tones. It also hydrates, reduces frizz, and conditions for moisturised strands. Free of sulfate cleansers. 

 BENEFIT ICONS

• Helps neutralise brassiness
• Reduces frizz
• Softens
• Colour-safe for all blonde tones

 FORMULATED FOR

• Colour: Blonde tones
• Type: All hair types and textures

 HOW TO USE

Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.

 FROM THE PRO

When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.

 KEY INGREDIENTS

POLYQUARTERNIUM-113 - helps preserve tone.

LAURYL/MYRISTL POLYRICINOLEATE / GLYCERIN - helps provide moisture to hair.